CHALLENGE

The client was keen to create a new kind of muesli brand, one that makes products only from natural wholefoods, a place where you can buy delicious muesli blends, or make your very own and have it delivered to your door.

THINKING

The brand platform ‘Feel Good Food’ was established and the brand name Yousli was developed, to represent a brand that puts more ‘you’ in your muesli. We expressed the brand in a wholesome yet super optimistic way, utilising raw materials and bold analogue type and uplifting copy to bring the brand to life across all channels.

TOUCH POINTS

Brand Strategy + Brand Naming + Brand Positioning + Brand Story & Voice + Brand Mark +  Visual Language + Packaging + Website Design + Digital Design +  Social Strategy + Advertising +  Livery