You can’t fake authenticity, but you can plan it.
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Design for humans, by humans.
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Creating Sticky Brand Names
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A fresh look at some of our brand refreshes
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Emotional Packaging Design
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Velcro. A very sticky brand name
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Xerox. Rebooting their brand strategy.
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What can you trade mark?
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Sustainable packaging. Brands doing their bit to improve the planet.
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Logo VS Brand Mark
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The Magnetic Customer
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Moose’s CEO voted World Entrepreneur of the Year.
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How Uber lost its ‘human’. The rebrand 3 months on.
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