Who We are

Our branding, advertising, and digital thinking has launched brands, intensified engagement, got more bums on seats, achieved more clicks, bigger donations, increased awareness & boosted sales.

We breathe new life into brands to create, refresh or re-position them, developing authentic brand stories and memorable visual languages to bring out their best.



For the past 25 years Anna has worked in brand strategy and advertising in Australia and the UK across FMCG, Health, Education, Utilities, Fashion, Entertainment, News and Technology. Which is just about everything. As Managing Director of Brands to life®, Anna is focused the emotional connection between brands and people. She leads the team of creative strategists and strategic creatives at Brands to life® who cut to the core of a brand to unlock its simple truth, then develops strategies to solve problems for brands and drive growth for businesses. That’s what gets her out of bed each morning. Sometimes way too early.


Paul’s a Creative Director who’s passionate about humanising brands to create memorable and authentic brand experiences. He develops strategies, identities, stories, visual languages (and whatever it takes) to bring brands to life – so they can engage and connect better with customers. His experience spans across a broad range of brands including; Disney, Levi’s, Volvo, SEEK, STA Travel, Australia Post, Nestlé, Sirena and Adidas. Paul has founded two of Melbourne’s most successful independent advertising and branding agencies, with many highlights along the way including ‘BRW Fast 100’ and ‘B&T Agency of the Year’.


Anna and Paul lead a tight-knit core of forward thinkers, branding and design experts. We work together with a team of 20 creative and tech production gurus including writers, content & digital developers, SEO & SEMers, illustration, film & animation pro’s. We have a collaborative and strategic approach to creating and building brands to bring them to life.