Who We are

We define unique strategies that breathe new life into brands.

We create ideas and experiences that spark emotion, intensify engagement and change behaviour.

We are a team of problem solvers, detail obsessors and forward thinkers.

We think life could be just the thing your brand needs.


For the past 25 years Anna has worked in brand strategy and advertising in Australia and the UK across FMCG, Health, Education, Utilities, Fashion, Entertainment, News and Technology. Which is just about everything. As Managing Director of Brands to life®, Anna is focused the emotional connection between brands and people. She leads the team of creative strategists and strategic creatives at Brands to life® who cut to the core of a brand to unlock its simple truth, then develops strategies to solve problems for brands and drive growth for businesses. That’s what gets her out of bed each morning. Sometimes way too early.


Paul’s a Creative Director who’s passionate about humanising brands to create memorable and authentic brand experiences. He develops strategies, identities, stories, visual languages (and whatever it takes) to bring brands to life – so they can engage and connect better with customers. His experience spans across a broad range of brands including; Disney, Levi’s, Volvo, SEEK, STA Travel, Australia Post, Nestlé, Sirena and Adidas. Paul has founded two of Melbourne’s most successful independent advertising and branding agencies, with many highlights along the way including ‘BRW Fast 100’ and ‘B&T Agency of the Year’.


Anna and Paul lead a team of forward thinkers, branding and design experts. Our Researchers and Strategists, Brand Management teams, Creatives, Copywriters, Designers and Content Creators are complemented by a big network of key collaborators. Film Makers, Songwriters, Photographers, Illustrators, Game Makers, Digital Developers and SEO/SEM professionals. Together, we have a collaborative and strategic approach to humanising brands.