Brands to life - What we do

WHAT WE DO

We breathe new life into brands. We do this by uncovering a brands’ true character and then we express its unique personality. We dig deep and tap into a brands’ inner truth, then we train your brand to be more sociable, more personable, more connected.

We make brands so irresistible they can’t help but connect with more customers.

UNDERSTAND

THE CURRENT STATE OF PLAY

We want to know as much about your customers, your culture and your business goals as you do. That’s the only way to leverage our brand expertise and to get it working hard for your business.

We’ll delve into any existing customer insights, journeys and profiling, and what you already know about your competition. We’ll review your current position in the marketplace – and importantly where you want to be positioning and audit your existing brand architecture and how it might help or hinder the plans for your brand moving forward.

If none of this has been clearly defined by the time we meet, we can work through it with you to fully understand the current state of play before we start breathing new life into your brand.

If you’d like to find out more,

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DEVELOP

THE CORE OF YOUR BRAND

Think of your brand as a person. A living breathing person. Displaying its own personality traits and character. What would it be like? Certainly more individual, more appealing, more engaging. Perhaps even more effective. Let’s explore what it would take to make that happen…

Working together we want to find out ‘who you are’. The purpose of Brand Strategy is to humanise your brand to create deeper emotional connections with your most desirable target customers because emotional connections are harder to break and you want valuable customers to be in it for the long haul. It doesn’t need to be a daunting, lengthy and costly process to become memorable and meaningful.

We’ve worked with all sorts of brands from NFP’s and start-ups to FMCG, Blue Chips and B2B’s (who sometimes don’t believe they need a brand). We create simple, engaging and effective tools to refresh or establish who you are, what you do, your position and define the opportunities for your brand; and then we put it to work for you.

If you’d like to find out more,

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CREATE

WITH INSIGHT

When you have a plan in place, the way forward becomes so much clearer. Whether it’s your name, a position for your brand, working out how to onboard your stakeholders and your staff to a new vision for the business and every single other customer touchpoint – when you create with insight, you’re building a brand that’s going to stand the test of time. Every dollar you spend on brand marks to websites to communications campaigns is an investment in building your brand. And we can help you be remarkable, whatever your customer touchpoints might be. Brand names, marks and logos, identity, visual language and design, packaging, advertising and data base communications and digital everything. Creating with insight about bringing your brand to life.

If you’d like to find out more,

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CONNECT

WITH YOUR CUSTOMERS

How do you plan to get your brand and tactical messages to your customers? Many of our clients have great relationships with Media companies, SEO, SEM and Social Media specialists, digital development teams or internal Marketing Departments that develop and direct their communications plans. We work seamlessly with each and every one of them to get the right communications to the right markets.

Or if juggling multiple agencies doesn’t interest you, we can plan and implement your communications strategies to get your brand in front of your customers, (and telling your story in an authentic way) wherever they might be.

If you’d like to find out more,

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MEASURE

PERFORMANCE & RESULTS

Let’s set goals together. We encourage our clients to defining measurable results before we begin breathing life into brands. Many businesses think of their branding as an intangible. And yes, awareness and engagement is something that grows over time but what we aim to do is to make the subjective and objective measurable in some way. From staff engagement and morale, to bums on seats, click through rates for digital campaigns, higher rankings in search engines, up-selling, cross selling, re-positioning from standard to premium brands… and sales of course, we work with clients to set objectives upfront and agree to how they’ll be measured. If together we reach those goals, fantastic – we create new ones. If we don’t meet the objectives set at the start, we will work through why not and address these issues with insight.

If you’d like to find out more,

Let's talk