WHAT WE DO

We humanise brands and create brands as people.

We work with you to understand the world your brand lives in today, and where you’d prefer it live in tomorrow.

We listen to your business objectives and gather a greater understanding on your customers and team culture.

And help you dig deeper with research to provide clarity, purpose and direction.

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Imagine your brand as a person, a living breathing person.

Displaying its own personality traits and character.

What would it look like? How would it sound? And how would it act?

Working together we uncover and distil who your brand really is.

We develop a brand strategy to humanise your brand, so we can build deeper connections with your most desired customer segments.

Our approach engages brand stakeholders in a simple and effective process to establish who your brand really is, what it does, and its market position.

From here we can provide a clear focus, purpose and a direction for your brand.

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With a strategic plan in place, the way forward to create something truly unique is clear.

We create stories, design visual languages and develop ideas across every brand touchpoint, these are guided by insight and made to create real connections. Flowing right through your business, from onboarding your new brand internally, to engaging with your external audiences to resonate with them on a deeper level.

We ensure every dollar you spend on your brand from digital experiences through to brand campaigns is an investment towards building a more effective brand.

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How do you plan to get your brand and tactical messages to your customers? Many of our clients have great relationships with Media companies, SEO, SEM and Social Media specialists, digital development teams or internal Marketing Departments that develop and direct their communications plans. We work seamlessly with each and every one of them to get the right communications to the right markets.

Or if juggling multiple agencies doesn’t interest you, we can plan and implement your communications strategies to get your brand in front of your customers, (and telling your story in an authentic way) wherever they might be.

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Let’s set goals together. We encourage our clients to defining measurable results before we begin breathing life into brands. Many businesses think of their branding as an intangible. And yes, awareness and engagement is something that grows over time but what we aim to do is to make the subjective and objective measurable in some way. From staff engagement and morale, to bums on seats, click through rates for digital campaigns, higher rankings in search engines, up-selling, cross selling, re-positioning from standard to premium brands… and sales of course, we work with clients to set objectives upfront and agree to how they’ll be measured. If together we reach those goals, fantastic – we create new ones. If we don’t meet the objectives set at the start, we will work through why not and address these issues with insight.

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Research
Stakeholder, Employee and Customer Interviews, Brand Experience & Customer Experience Problem Solving, Customer Insights, Customer Journey Mapping, Competitor Analysis, Social Media Listening

Strategy/Planning
Brand Strategy, Digital Strategy, Social Media Strategy, ‘To Market’ Strategy, Marketing Calendars

Branding
Brand Audits & Healthchecks, Brand Architecture Solutions, Brand Strategy Development, Brand Messaging, Brand Positioning, Brand Story Creation, Brand Voice, Brand Identity/Brand Mark/Logo, Visual Language

Naming
Brand Names, Product Names, Service Names, Event Names

Digital Design
Website Design & Development, Refreshed Website Skin Design, Microsite & Landing Page Design & Development, Intranet Design, App Design, EDM Template Design, Newsletter Template Design, Digital Advertising, Digital Sales Presentation Design

Digital Content Development
Website Copywriting, Blog Copywriting, Social Media Content & Imagery Creation & Implementation, Script writing,  Long & Short form Video, Animation & Motion Graphics

Brand Touchpoint Design
Corporate Identity, Stationery, Business Cards, Internal Documents Templates, Iconography, Internal and External Signage, Wayfinding, Hording, Store/Office Fitouts, Exhibition Stands, Sales Decks/Kits, Annual Reports, Brochures, Catalogues, Newsletters, Promo Items, Packaging, Labels, In-store Display, Point of Sale, Posters, Uniforms

Advertising Campaigns
Concept Development, Campaign Planning, Digital, TV, Cinema, Pre-Roll, Radio, Outdoor, Transit, Print, EDM, DM, LAM

Experiential & Sensory Branding
Concept Development, Brand Launches Internal, Brand Launches External, Events, Exhibitions, Pop-Ups, Collabs, Brand  Brand Sound & Scent Development

Copywriting
Brand Stories, Brand Key Messaging, Website Content, Social Media Content, Blogs, Video/Animation Scripts, Advertising, Packaging, Brochures

Production Supervision & Management
Digital Development, Photography, Retouching, Videography, Motion Graphics, Illustration, Animations, Sound Recording, Print

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