WHAT WE DO

We breathe new life into brands.
We help brands understand their Simple Truth.
We create unique brand stories and hone their tone of voice.
We teach brands to be more relatable, sociable and more connected.

UNDERSTAND

Brands to life humanises brands, we create brands as people.

We need to know as much about your customers, team culture and business goals as you do.

We work with you to understand the world your brand lives today and where you’d prefer it live in the future… and why… based on your business objectives.

If you’ve already deep dived into Stakeholder, Customer Segments and Competitor insights – share the research with us and we’ll progress to humanising your brand strategy.

Or, if you need to know more – we can help you understand the world your brand lives in with additional research.

If you’d like to find out more,

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PLAN

Think of your brand as a person. A living breathing person. Displaying its own personality traits and character. What would it be like? More individual, more appealing, more engaging, more effective?

Working together we reveal who a brand really is.

Brands to life® clarifies brand architecture and brand strategy to humanise brands and build deeper connections with your most desired customer segments.

Our approach to brand development works across all categories from Start-ups to FMCG, Blue Chips to B2B’s, Retail to NPO’s

Brands to life® strategic planning approach engages brand stakeholders in a simple and effective process to establish or refresh who your brand is, what it does, and its market position.

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CREATE

With a strategic plan in place, the way forward becomes so much clearer.

Whether it’s your name, positioning, brand story, tone of voice or visual identity, when you create with insight you’re building a brand that’s designed to stand the test of time.

Every dollar you spend from digital experiences through to brand campaigns, when done with consistency and creativity, is an investment towards building the success of your brand. From brand mark and logos designs, identity systems, visual languages, packaging, advertising and across every digital touchpoint – when we create, we create with insight.

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CONNECT

How do you plan to get your brand and tactical messages to your customers? Many of our clients have great relationships with Media companies, SEO, SEM and Social Media specialists, digital development teams or internal Marketing Departments that develop and direct their communications plans. We work seamlessly with each and every one of them to get the right communications to the right markets.

Or if juggling multiple agencies doesn’t interest you, we can plan and implement your communications strategies to get your brand in front of your customers, (and telling your story in an authentic way) wherever they might be.

If you’d like to find out more,

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MEASURE

Let’s set goals together. We encourage our clients to defining measurable results before we begin breathing life into brands. Many businesses think of their branding as an intangible. And yes, awareness and engagement is something that grows over time but what we aim to do is to make the subjective and objective measurable in some way. From staff engagement and morale, to bums on seats, click through rates for digital campaigns, higher rankings in search engines, up-selling, cross selling, re-positioning from standard to premium brands… and sales of course, we work with clients to set objectives upfront and agree to how they’ll be measured. If together we reach those goals, fantastic – we create new ones. If we don’t meet the objectives set at the start, we will work through why not and address these issues with insight.

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OUR CAPABILITIES

Research
Stakeholder, Employee and Customer Interviews, Brand Experience & Customer Experience Problem Solving, Customer Insights, Customer Journey Mapping, Competitor Analysis, Social Media Listening

Strategy/Planning
Brand Strategy, Digital Strategy, Social Media Strategy, ‘To Market’ Strategy, Marketing Calendars

Branding
Brand Audits & Healthchecks, Brand Architecture Solutions, Brand Strategy Development, Brand Messaging, Brand Positioning, Brand Story Creation, Brand Voice, Brand Identity/Brand Mark/Logo, Visual Language

Naming
Brand Names, Product Names, Service Names, Event Names

Digital Design
Website Design & Development, Refreshed Website Skin Design, Microsite & Landing Page Design & Development, Intranet Design, App Design, EDM Template Design, Newsletter Template Design, Digital Advertising, Digital Sales Presentation Design

Digital Content Development
Website Copywriting, Blog Copywriting, Social Media Content & Imagery Creation & Implementation, Script writing,  Long & Short form Video, Animation & Motion Graphics

Brand Touchpoint Design
Corporate Identity, Stationery, Business Cards, Internal Documents Templates, Iconography, Internal and External Signage, Wayfinding, Hording, Store/Office Fitouts, Exhibition Stands, Sales Decks/Kits, Annual Reports, Brochures, Catalogues, Newsletters, Promo Items, Packaging, Labels, In-store Display, Point of Sale, Posters, Uniforms

Advertising Campaigns
Concept Development, Campaign Planning, Digital, TV, Cinema, Pre-Roll, Radio, Outdoor, Transit, Print, EDM, DM, LAM

Experiential & Sensory Branding
Concept Development, Brand Launches Internal, Brand Launches External, Events, Exhibitions, Pop-Ups, Collabs, Brand  Brand Sound & Scent Development

Copywriting
Brand Stories, Brand Key Messaging, Website Content, Social Media Content, Blogs, Video/Animation Scripts, Advertising, Packaging, Brochures

Production Supervision & Management
Digital Development, Photography, Retouching, Videography, Motion Graphics, Illustration, Animations, Sound Recording, Print

 

 

If you’d like to find out more,

Let's talk