Australian Olympian Michael Klim wanted to create a natural skincare range that spoke directly to men using all natural Australian ingredients. And Milk Skincare was born (it’s Klim backwards). We developed a brand that reflected Michael’s sense of style and his approachable personality. ‘What you see is what you get’ was the creative platform. And from the translucent packaging design (with ingredients on the front) to the iconic advertising imagery featuring Michael with dry skin, cracking skin and dirty skin. Michael has taken it from a Melbourne based brand to an international success story.
Brand Strategy + Brand Mark + Visual Identity + Advertising + Digital + Packaging + Design
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