Step Back Think

Step Back Think, the not-for-profit organisation focused on the prevention of social violence, asked us to develop a powerful, media neutral creative concept to stop people in their tracks. The campaign, to support their annual ‘Lace Up against social violence’ awareness, education and fundraising event, required a strong visual mnemonic to create an immediate impact and demonstrate the devastating impact of social violence.

The campaign rolled out across Radio, Digital and Outdoor with millions reached through national media.

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