Step Back Think - punch through the shoe lace advertising campaign in Billboard Mock up

Step Back Think

Step Back Think, the not-for-profit organisation focused on the prevention of social violence, asked us to develop a powerful, media neutral creative concept to stop people in their tracks. The campaign, to support their annual ‘Lace Up against social violence’ awareness, education and fundraising event, required a strong visual mnemonic to create an immediate impact and demonstrate the devastating impact of social violence.

Creative Development + Radio + Digital Display + Social Media + OOH

Step Back Think - punch through the shoe lace advertising campaign visual asset
Step Back Think - punch through the shoe lace advertising campaign in Airport Mock up

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