CHALLENGE

Former Olympian Michael Klim was launching DEEP BLUE, his second fragrance for men under the Klim brand. For this campaign he was looking for something different, something more mysterious.

THINKING

We took him back to where he’s most comfortable… into the dark DEEP BLUE. We shot a campaign bathed in the moonlight, on the edge of a towering cliff.

Concept & Creative Development + TVC + Pre-Roll + Digital Display + Print + OOH