CHALLENGE

Australian women’s shoe brand Wittner, wanted to refresh their brand to clearly articulate their position in the footwear and fashion marketplace. 

THINKING

The re-positioning of Wittner began with focusing on a simple truth. We wanted to remind people that a great shoe can help you take on the day (even on a Monday). What Wittner has given women for 100 years… is confidence. Confident, clean, structured imagery, and strong, bold, graphic typography all came together across multiple formats to deliver the empowering launch statement WALK TALL and set the brand tone for seasonal campaigns moving forward. Complimented by a seamless digital experience that expressed the WALK TALL attitude and helped bring customers closer to the brands confidence.

IMPACT

An immediate increase in staff engagement and retention. A 20% increase in store sales, a 30% increase in on-line sales, and a 400% increase in online membership within just the first 2 months. Unsolicited requests for product via editorial, and a secured contract for distribution through David Jones nationally.

Brand Strategy + Brand Positioning + Brand Story & Voice + Brand Mark +  Visual Language + Packaging + Website Design + Digital Design +  Social Strategy + Advertising