Australian women’s shoe brand Wittner, wanted to refresh their brand to clearly articulate their position in the footwear and fashion marketplace.
Re-positioning Wittner started with focusing a simple truth. What Wittner do (and have done for over 100 years)… is to give you confidence. We wanted to remind Wittners’ audiences, that a great shoe can help you take on the day (even on a Monday). Confident, clean, structured imagery and strong, bold, graphic typography all came together to deliver the empowering launch statement WALK TALL and set the brand tone for seasonal campaigns moving forward.
An immediate increase in staff engagement and retention. A 20% increase in store sales, a 30% increase in on-line sales, and a 400% increase in online membership within just the first 2 months. Unsolicited requests for product via editorial, and a secured contract for distribution through David Jones nationally.