Wittner Brand Repositioning - launch advertising campaign blog image close up
Wittner Brand Mark - simplified post agency repositioning of branding
Wittner close up of eye Video thumb image

The Challenge

Australian women’s shoe brand Wittner, wanted to refresh their brand to clearly articulate their position in the footwear and fashion marketplace. 

Wittner close up of legs and shoes
Wittner Packaging design animation
Wittner Branding applied to web devices
Wittner Work Play Advertising Image on stairs - Walk Tall positioning
Wittner Brand Repositioning - launch advertising campaign
Wittner Advertising Image on stairs - Walk Tall positioning

The Thinking

The re-positioning of Wittner began with focusing on a simple truth. We wanted to remind people that a great shoe can help you take on the day (even on a Monday). What Wittner has given women for 100 years… is confidence. Confident, clean, structured imagery, and strong, bold, graphic typography all came together across multiple formats to deliver the empowering launch statement WALK TALL and set the brand tone for seasonal campaigns moving forward. Complimented by a seamless digital experience that expressed the WALK TALL attitude and helped bring customers closer to the brands confidence.

Wittner Winter 2016 Advertising Campaign - White light positioning

The Results

An immediate increase in staff engagement and retention. A 20% increase in store sales, a 30% increase in on-line sales, and a 400% increase in online membership within just the first 2 months. Unsolicited requests for product via editorial, and a secured contract for distribution through David Jones nationally.

Brand Strategy + Brand Positioning + Brand Story & Voice + Brand Mark +  Visual Language + Packaging + Website Design + Digital Design +  Social Strategy + Advertising 

Wittner Advertising Image - White light positioning
Wittner Advertising Image - White light positioning

“We engaged Brands to life® for a large strategic brand project at Wittner Shoes and the result was the creation of a meaningful brand DNA/strategy that permeated throughout our marketing strategy and overall business… “

Maija McCoy | Fmr Marketing Manager Wittner