Wittner Brand Repositioning - launch advertising campaign blog image close up
Wittner Brand Mark - simplified post agency repositioning of branding
Wittner close up of eye Video thumb image

Wittner

We refreshed the iconic women’s shoe brand Wittner. Strategy was developed from the insight of ‘the feeling you get when you put on that perfect shoe’. We relaunched the brand with a bold campaign featuring Australian actress Emma Booth. Confident, clean, structured, black and white imagery with strong typography all come together to deliver the empowering statement WALK TALL.

Wittner close up of legs and shoes
Wittner Packaging design animation
Wittner Branding applied to web devices

HOW WE ENGAGE

Brand Strategy + Positioning + Brand Story + Brand Refresh + Advertising + Digital + Design

With a vision in place we reviewed every brand touchpoint. From simplifying and optimising the Wittner Brand Mark to redesigned packaging, signage, product labels, e-comm website, blog & all member based and advertising digital communications.

What happened next?
Advertising campaigns relate back to the Brand Strategy and decisions around product design, partners, bloggers and relationships, staff engagement etc have a core focus. Product is being called on for editorial like never before. Wittner has solidified a new relationship with DJ’s and new life has been injected into the brand. Customers are engaging and this is being clearly proven at the register.

Ready to bring your brand to life? Let’s talk

Wittner Work Play Advertising Image on stairs - Walk Tall positioning
Wittner Brand Repositioning - launch advertising campaign
Wittner Advertising Image on stairs - Walk Tall positioning

WHITE LIGHT

A Winter campaign inspired by a minimal urban Nordic lifestyle, created to showcase a broad range of city living essentials.

Wittner Winter 2016 Advertising Campaign - White light positioning
Wittner Advertising Image - White light positioning
Wittner Advertising Image - White light positioning

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