Re-positioning Wittner, started by focusing on what they do best… putting confidence in your step. A great shoe can help you take on the day, even on a Monday and strut past your ex in a way he’ll always regret. And that’s the feeling we tapped into with a strategy developed around ‘the feeling you get when you put on that perfect shoe’. We re-launched the brand with a bold campaign featuring Australian actress Emma Booth. Confident, clean, structured, black and white imagery with strong typography all come together to deliver the empowering statement WALK TALL. We continue to create selected, seasonal advertising campaigns that are fierce, confident and beautiful.
Brand Strategy + Brand Positioning + Brand Mark Refresh + Brand Story & Voice + Visual Identity + Website & Digital Design + Brand Advertising + Packaging
A Winter campaign inspired by a minimal urban Nordic lifestyle, created to showcase a broad range of city living essentials.