Our challenge was to showcase the breadth of diverse programs and initiatives Arts Centre Melbourne offer to welcome more people into the world of the performing arts and share their remarkable experiences.
Together Experiences is series of films that feature people from on and off the stage, each telling their own story and revealing how they have found themselves through connecting with the performing arts.
Arts Centre Melbourne’s Together Experiences films were shared for the first time in September 2021.
The objective was to reach 2.5 million Victorians across the three stories and achieve 10K views for each story.
The first story alone (Stephanie Lake) achieve the overall objective within just 3 weeks.
And Laurens story, (the next in market) is already outperforming the first in views, reach and engagement.
More results to be announced as the and third film (Thomas) in the series is launched.