CHALLENGE

 Our challenge was to showcase the breadth of diverse programs and initiatives Arts Centre Melbourne offer to welcome more people into the world of the performing arts and share their remarkable experiences.

THINKING

Together Experiences is series of films that feature people from on and off the stage, each telling their own story and revealing how they have found themselves through connecting with the performing arts.

IMPACT

Arts Centre Melbourne’s Together Experiences films were shared for the first time in September 2021.

The objective was to reach 2.5 million Victorians across the three stories and achieve 10K views for each story.

The first story alone (Stephanie Lake) achieve the overall objective within just 3 weeks.

Series 2 films launched April 2023, with the aim of surpassing the reach of Series 1.