Our challenge was to showcase the breadth of diverse programs and initiatives Arts Centre Melbourne offer to welcome more people into the world of the performing arts and share their remarkable experiences.

Arts Centre Melbourne Together Experiences Film Intro


Together Experiences is series of films that feature people from on and off the stage, each telling their own story and revealing how they have found themselves through connecting with the performing arts.


The Campaign objective to reach 2.5 million Victorians was achieved 
in the first few days with the first story reaching that alone.

Content achieved impressive results (Facebook and YouTube advertising). The trailer has been watched more than 150,000 times on YouTube. 
Each film achieved over 5,000 engagements (Comments, Likes, Shares) with people spending over 7 mins on the ACM website. Average time 
was under 2 mins previously. Proving that powerful authentic storytelling connects with audiences.

This has been ACM’s most highly engaging campaign to date. 
Retention rate much higher, much longer than average views.

Brand Strategy + Advertising + Video Content + Social Strategy + Design

Arts Centre Melbourne Together Experiences Coming Soon

“My eyes welled as each story was revealed. It’s been very rewarding seeing the Together Experiences project come to life, and the true essence of our own brand captured with such authenticity and creativity”. ” Very impressive stats, proving that powerful storytelling connects with audiences. This is authentic storytelling at its best.”

Cory Parfett | Arts Centre Melbourne - Director of Strategic Communications