CHALLENGE
Mount Langi Ghiran wanted a campaign for Cliff Edge that tapped into the true experience of drinking Shiraz. But also gave you a sense of place.
THINKING
A series The Cliff Edge Shiraz images were shot on the stormiest of weekends, to evoke the true feeling of shiraz. The towering granite cliffs of the Grampians feature, for a wine bred full of famous Langi pepper and spice. ‘Experience Cliff Edge’ was born.
Creative Development + Advertising + Label Design + Packaging + Press Packs + Sales Collateral Design
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