The future is female wittner key brand image 3 women first image


Wittner were looking for a way to connect with women of all ages and backgrounds. A campaign that would ring true with every woman and reinforce what Wittner are all about, putting confidence in your step.

Wittner The Future is Female Advertising Campaign Silver boots close up
Wittner The Future is Female Advertising Campaign - girl in short boots on toes


A campaign inspired by the 1970’s slogan THE FUTURE IS FEMALE. This call to arms originally created for a T-Shirt designed for Labyris Books (the first women’s bookstore opened in NY in ’72) was of its time but certainly still resonates today.

Concept + Production + TVC/Pre-Roll + Digital + Print + OOH + POS

Wittner Brand Advertising still of model girl sitting on a white block wearing silver boots
Wittner Brand Advertising still of 2 model girls standing wearing black

“…I would highly recommend engaging Brands to life® for any brand communication needs – from complete brand overhauls to packaging design to channel planning to advertising strategy and campaigns. They are the complete package and really ‘get’ brands and how they can emotionally connect with consumers.”

Maija McCoy | Fmr Marketing Manager Wittner