Wittner were looking for a way to connect with women of all ages and backgrounds. A campaign that would ring true with every woman and reinforce what Wittner are all about, putting confidence in your step.
A campaign inspired by the 1970’s slogan THE FUTURE IS FEMALE. This call to arms originally created for a T-Shirt designed for Labyris Books (the first women’s bookstore opened in NY in ’72) was of its time but certainly still resonates today.
Concept + Production + TVC/Pre-Roll + Digital + Print + OOH + POS