The future is female wittner key brand image 3 women new image

The future is female

Winter is coming and it’s looking fierce.

The seasonal autumn/winter ’18 campaign for Wittner was inspired by the 1970’s slogan THE FUTURE IS FEMALE. This call to arms originally created for a T-Shirt designed for Labyris Books (the first women’s bookstore opened in NY in ’72) was of its time but certainly still resonates today. This campaign interprets it in the Wittner way. Putting confidence in your step. Walk Tall. Fierce, Fresh and Confident.

Creative Development + Pre-Roll + Digital Display + Print + OOH + POS

Wittner The Future is Female Advertising Campaign Silver boots close up
Wittner The Future is Female Advertising Campaign - girl in short boots on toes

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