A long-established brand headed by the iconic Frank Walker (mainly on radio) for over 20 years, was ready for a breath of fresh air and a repositioning from a discount brand to a value brand. The issue was that they were known for Frank and great tile sales, but not for having tiles that would help create your dream kitchen or bathroom. We had to build the trust with consumers around quality, range, style as well as price.
We dialled up the look creating a fresh, new, modern National Tiles brand with a bigger visual presence and stronger media mix to support radio. An overhaul of their digital experience and TV with added in-store advertising show how incredible National Tiles products can look in desirable dream spaces, at a fraction of what you would expect to pay.