A long-established brand headed by the iconic Frank Walker (mainly on radio) for over 20 years, was ready for a breath of fresh air and a re-positioning from a discount brand to a value brand. The issue was that they were known for Frank and great tile sales, but not for having tiles that would help create your dream kitchen or bathroom. We had to build the trust with consumers around quality, range, style as well as price and create an all-round better user experience at every touch-point.



Prices slashed copy over living room photo
National Tiles Website


We dialled up the look creating a fresh, new, modern National Tiles brand with a bigger visual presence and stronger media mix to support radio. A complete overhaul of their website from a design and customer experience point of view was undertaken, with the experience rolling out into in-store design to show how incredible National Tiles products can look in desirable dream spaces, at a fraction of what you would expect to pay.

National Tiles trade plus brand mark gif


Since the brand and website improvements, brand awareness and the brand perception has shifted for National Tiles. The initial objective of a 25% increase in sales have been blown out of the water.

See the new National Tiles website


Brand Strategy + Visual Language + Website Design + CX Review + Digital Design + Advertising  + Trade Campaigns + In-Store + Naming

What we have achieved together has been one of the best experiences in renovating (pun intended) a website and CX of my career. Thank you to all the team at Brands to life®

Lynna Barrett | CMO National Tiles