kid you not brand packaging red wine label on table with steak and glass
Kid you Not - packaging wine labels
Kid you Not - Brand Mark


The next generation of the Brown Brothers family were looking to develop a new kind of wine brand. Making wines that appeal to curious taste buds and a wine brand to connect with a younger audience.



Kid you Not - outer packaging to look like story book
Kid You Not Animation Book Design
Kid you not - fancy a tipple by branding agency


We created a wine brand called Kid You Not, designed to tell many of the collective stories from their childhood. To add a bit of theatre, they were told by Dashing Master Huntley (a suave fox) and Wise Madame Winkle (a charming owl).

Brand Strategy + Brand Name + Brand Story + Brand Mark + Packaging & Label Design + Website & Digital Design + Advertising + POS + Sales Collateral

Kid you Not - Photography of wine wine packaging design
Kid you Not - branding applied to website
Kid You Not Owl Fox Animation

“We have worked with Brands to life® for over 10 years and it’s their creative and smart ideas that keep us coming back. The wine industry is fiercely competitive and it’s only the most interesting and clever solutions that stand out. The team at Brands to Life have made this happen and the results speak for themselves.”


Angela Brown | CMO All Saints Vineyards & Owner Brown Brothers