IMAGINARIA is a futuristic immersive playground, designed to captivate the senses of all ages. Part gallery. Part game. Part journey to another dimension.
Our challenge was to develop a memorable and unique brand identity and brand experience that speaks to all ages.
A living, pulsing Brand Mark, inspired from the soft curved forms of the inflatable structures and a visual language with visual pings and portals, designed to transcend. The iridescent purple colour pop provides a bold and crisp contrast against the black, elevating the sensory offering to a new level. A series of geometric, mirrored forms act as a visual gateway to enter the many worlds of IMAGINARIA.