What began as a ‘sense check’ of the International Women’s Development Agency (IWDA) brand in advance of redesigning their website with us… became a complete evolution to strengthen their proposition. We started with a review of brand strategy to to create a solid Brand Story to help IWDA emotionally connect with its many target markets – from donors to corporate sponsors to local, national and international government bodies.
HOW WE ENGAGE
Brand Strategy + Brand Identity + Digital + Design + Brand Book
After positioning IWDA as ‘Empowering Women to Lead’, we developed their key Brand Touchpoints – starting with their website and digital communications.
What happened next?
Banking corporation ANZ got on board as a corporate sponsor almost immediately with the #equalfuture campaign. Donations increased significantly as did membership, engagement & social media interactions.
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