International Women’s Development Agency IWDA is the leading Australian agency entirely focused on women’s rights and gender equality in Asia Pacific. They wanted to refresh their brand to distil and clarify their voice in the market and update their image to reinforce their vision.
Our planning process uncovered areas where IWDA could more effectively emotionally connect with its many target audiences and stakeholders. From capital & small ‘F’ feminists, to government, corporate Australia and volunteers. We re-positioned IWDA with the message of ‘Empowering Women to Lead’ and supported this position with a strong, clean and modern brand mark with a brave and passionate colour palette to match. A refreshing purple is now their hero colour and a confident typography style shapes their voice. This was complimented by real photographs of real women of all ages and cultures, to convey honesty and diversity.
See the IWDA Website
Brand Strategy + Brand Positioning + Brand Mark + Visual Language + Website Design + Digital Design + Direct Marketing Campaigns