IWDA Image - client provided image - mobile

The Challenge 

International Women’s Development Agency IWDA is the leading Australian agency entirely focused on women’s rights and gender equality in Asia Pacific. They wanted to refresh their brand to distil and clarify their voice in the market and update their image to reinforce their vision.

IWDA brand mark by Brands to life
IWDA Branding applied to mobile

The Thinking

Our planning process uncovered areas where IWDA could more effectively emotionally connect with its many target audiences and stakeholders. From capital & small ‘F’ feminists, to government, corporate Australia and volunteers. We re-positioned IWDA with the message of ‘Empowering Women to Lead’ and supported this position with a strong, clean and modern brand mark with a brave and passionate colour palette to match. A refreshing purple is now their hero colour and a confident typography style shapes their voice. This was complimented by real photographs of real women of all ages and cultures, to convey honesty and diversity.

See the IWDA Website


Brand Strategy + Brand Positioning + Brand Mark + Visual Language + Website Design + Digital Design +  Direct Marketing Campaigns

IWDA - Image
IWDA Branding applied to web
IWDA - Image

“I found a genuine and strategic business partner in Anna. She skilfully combines sector leadership, expertise and intuitive, integrated solutions. She ‘gets’ the soul of an organisation and really helps to bring the brand to life. I could not have wished for a better experience.

Bettina Baldeschi | CEO International Women’s Development Agency