Yo-Chi wanted to stand for something more than just delicious frozen yoghurt and they were also looking to make more of a splash digitally.
The positioning of ‘Embrace the Chi’ celebrates all the good things around their ‘Inner Chi’ and captures what that they really do. This was expressed further through a vibrant social media strategy and enriched collaborations with like-minded food stars like DoughBoy Donuts. The goodness of the Chi flowed through every part of their business, from the delicious delights they offer, right through to their uplifting in-store experience. After all when you put good things out there you get lots of good Chi back
Brand Strategy + Brand Positioning + Brand Story & Voice + Social Media Strategy + Visual Language