Yochi - new brand positioning
Yo-Chi Brand Mark & new positioning line


Yo-Chi wanted to stand for something more than just delicious frozen yoghurt and they were also looking to make more of a splash digitally.

Yo-Chi - Girl holding chocolate frozen yogurt


The positioning of ‘Embrace the Chi’ celebrates all the good things around their ‘Inner Chi’ and captures what that they really do. This was expressed further through a vibrant social media strategy and enriched collaborations with like-minded food stars like DoughBoy Donuts. The goodness of the Chi flowed through every part of their business, from the delicious delights they offer, right through to their uplifting in-store experience. After all when you put good things out there you get lots of good Chi back

Brand Strategy + Brand Positioning + Brand Story & Voice + Social Media Strategy + Visual Language

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