Yochi - new brand positioning over client supplied image
Yo-Chi Brand Mark & new positioning line
YO-CHI Donut with cream gif


It’s an energy you can’t see, but you definitely feel. Like most things at Yo-Chi, it happened naturally, it’s even in their name. But how to capture and articulate the Chi? We created a unique and friendly positioning and brand story for Yo-Chi. It celebrates their ‘inner Chi’ and captured the idea that they do more than just share the deliciousness of frozen yogurt, they share Chi goodness and ‘Embrace the Chi’ every single day. After all when you put it out there you get lots of good Chi back.

Brand Strategy + Brand Positioning + Brand Story & Voice + Social Media Strategy + Visual Language

Yo-Chi - Girl holding chocolate frozen yogurt
YO-CHI - make something scarily good Friday 13th campaign GIF
YO-CHI pic of the week social media strategy
YO-CHI Social Media Strategy by Brands to life
YO-CHI - Pouring chocolate on donut cinemagraph
YO-CHI - A yoghurt a day gif by Brands to life

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