Yochi - new brand positioning over client supplied image
Yo-Chi Brand Mark & new positioning line
YO-CHI Donut with cream gif

The Challenge

Yo-Chi wanted to stand for something more than just delicious frozen yoghurt and they were also looking to make more of a splash digitally.

Yo-Chi - Girl holding chocolate frozen yogurt
YO-CHI - make something scarily good Friday 13th campaign GIF
YO-CHI pic of the week social media strategy
YO-CHI Social Media Strategy by Brands to life

The Thinking

The positioning of ‘Embrace the Chi’ celebrates all the good things around their ‘Inner Chi’ and captures what that they really do. This was expressed further through a vibrant social media strategy and enriched collaborations with like-minded food stars like DoughBoy Donuts. The goodness of the Chi flowed through every part of their business, from the delicious delights they offer, right through to their uplifting in-store experience. After all when you put good things out there you get lots of good Chi back

Brand Strategy + Brand Positioning + Brand Story & Voice + Social Media Strategy + Visual Language

YO-CHI - Pouring chocolate on donut cinemagraph
YO-CHI - A yoghurt a day gif by Brands to life

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