CHALLENGE

Yo-Chi wanted to stand for something more than just delicious frozen yoghurt, they were also looking to make more of a splash digitally.

THINKING

Yo-Chi’s brand positioning ‘Embrace the Chi’ highlights their inner Chi, to help celebrate and share all the good things they bring. This was expressed further through a vibrant social media strategy and enriched collaborations with like-minded food stars. The goodness of the Chi flowed through every part of their business, from the delicious delights they offer daily, right through to their uplifting in-store experience.

TOUCHPOINTS

Brand Strategy + Brand Positioning + Brand Story & Voice + Social Media Strategy + Social Media Design + Visual Language