A new look at National Tiles
National Tiles gets visual in their new advertising campaign to support their new omnichannel approach.
Hellooooo. Once upon a time (not so very long ago) we were all master chefs, now we’re all interior designers. But for most of us, we still want the look for less.
Of course, you have to ‘see the look’ to ‘want the look’, so with the latest National Tiles advertising campaign, Brands to life® have worked with well known Australian business National Tiles to progress their formerly radio only campaigns to include more visual mediums as well.
To preface the new approach to their advertising campaigns, it’s fair to say that the advertising strategy was heavily influenced by National Tiles objective to evolve the business into a truly omnichannel retail brand. In taking the business from a ‘bricks and mortar only’ offer to establishing themselves online, National Tiles needed to become far more visible to customers. Rather than radio alone driving people to an in-store only option with predominantly discount messaging, their new positioning in the marketplace of offering everyday low pricing on beautiful, quality product combined with an omnichannel strategy, required a visual solution to marketing National Tiles.
The customer experience across multi device paths to purchase has seen us work closely with National Tiles to completely rebuild their website – focusing on UX across all devices and developing a look and brand experience closely linking the bricks and mortar outlets with the online experience. With this experience in place, an omnichannel approach to marketing was also required. Far more visual than ever before across digital, direct and even traditional media channels.
Enter a new campaign with relevantly placed TVC spots on Channel 9’s renovation show The Block, supported by a digital banner and pre-roll on ‘catch up’. By introducing cohesive, clear digital marketing communications (coupled with the TVC campaign) National Tiles were able to simplify offers and processes, meaning a more streamlined path to purchase for customers.
We’re focused on showing customers just how amazing the right combination of these tiles can look in their homes and just how accessible the price points are. The quality is high, the look is right and the prices are unbeatable every day at National Tiles. And now you can research and buy tiles they way your want to – both online or in-store.
This is just the start of re-positioning the National Tiles as an omnichannel retail brand. So stay tuned to ‘see’ more new advertising from National Tiles.