‘Now You Can’ National Tiles New Brand Positioning
A NEW ADVERTISING APPROACH FOR NATIONAL TILES
Our newest campaign for National Tiles hit free-to-air TV this week in line with the premiere of the new season of The Block.
With National Tiles recent digital transformation and the new everyday low prices positioning firmly established, we’re focusing even further on the visual representation of the brand. It’s time to showcase their stunning products in beautiful spaces and communicate the emotional benefit a brand like National Tiles is able to provide to its customers.
Now you can at National Tiles
We’ve launched a new brand positioning line ‘Now You Can’ through a series of TVC’s. We’ve introduced the radiant National Tiles team and showcased the impressive Richmond store. We’re shifting the perception from a discount brand, to National Tiles being more of an enabler. Beautiful, high quality tiles at everyday low prices that help you achieve the looks you want in your own space.
‘Now You Can’ is an empowering catch cry, enabling potential customers who may never have put National Tiles on their shopping list before now, to see and feel what they’re really all about.
With a new audio sting, stunning spaces, and a friendly welcoming voice, the new run of National Tiles TVC’s show customers the quality of the product and represent the brand’s true personality.
12 months ago, we took National Tiles to television for the first time in a long time – and it worked. Drawing on those learnings, the new Now You Can TVC spots will be running throughout Channel 9’s The Block, with a series of 30 second and 15 second tactically placed spots to align with what rooms will be worked on each week.
This new approach with the new rally ‘Now You Can’ and the introduction of National Tiles team members on-air, doesn’t mean goodbye to ‘Helloooooo’. You can still catch Frank on a radio stations right across the dial.
See more of our evolution of the National Tiles advertising work.