Willed. Death Uncomplicated.

Willed approached us with a plan to make end-of-life planning as uncomplicated, affordable and accessible as possible.  Willed provides the ability for Australians to create their wills online. While they were already up online, their branding and website design required a complete refresh to ensure the Willed identity aligned with their brand strategy and told their story in an engaging and authentic way.

See more of the Willed brand identity here