A brand set to own cycling in australia.

Bike Exchange is now a naming sponsor of the Australian Cycling Team

With the pinnacle event of the cycling calendar (ie Tour de France) riding to a close, it gives us the opportunity to reflect on some of our recent work featured on the back of Australian team, Orica-Bike Exchange… Literally!

In a peloton saturated with coloured jerseys, sponsorships and advertising we are happy to see the Brand Mark stand up… even when Australian young gun Michael Matthews took a tumble in the first stage and Adam Yates was attacked by an inflatable in the seventh.

Outside their involvement in the Tour de France, Bike Exchange also support retailers, brands and riders to find, buy and sell everything bike.

Good luck to the team for the rest of the race, and in their quest for stage victories let’s hope that the Bike Exchange Brand Mark displayed so boldly above the rider’s butt is the last thing the competitors see before crossing the line!

Check out more of the Bike Exchange brand refresh here.