Having established themselves as hugely successful, transactional, online marketplace for bikes/parts/accessories – Bike Exchange felt they needed to show their true colours and help bikers of every way, shape and form get even more out of every single ride.
In a category very much concerned with looks as well as performance, Bike Exchange needed to solidify strategy to express authentic visual cred to appeal to all markets. The new look streamlined ‘b’ was designed to encapsulate the three main rider disciplines represented by a straight line for Road bikes, a jump for BMX and a steep decline for Mountain bikes. ‘Everything Bike’ in one mark
Brand Strategy + Brand Positioning + Brand Mark + Brand Story & Voice + Visual Language + Digital Design + Advertising