Bike Exchange Red B icon header image
Bike Exchange Image with lady with red lipstick and full support uniform
Bike Exchange - brand mark close up on cycling jersey

The Challenge

Having established themselves as hugely successful, transactional, online marketplace for bikes/parts/accessories – Bike Exchange felt they needed to show their true colours and help bikers of every way, shape and form get even more out of every single ride.

Bike Exchange Coffee Cup Packaging Design with Brand Mark
Bike Exchange Racer with Brand Mark Logo on Clothing
Bike Exchange Race Wide gif

The Thinking

In a category very much concerned with looks as well as performance, Bike Exchange needed to solidify strategy to express authentic visual cred to appeal to all markets. The new look streamlined ‘b’ was designed to encapsulate the three main rider disciplines represented by a straight line for Road bikes, a jump for BMX and a steep decline for Mountain bikes. ‘Everything Bike’ in one mark

Brand Strategy + Brand Positioning + Brand Mark + Brand Story & Voice + Visual Language + Digital Design + Advertising

Bike Exchange Video Still
Bike Exchange Shop online Video thumb

“The Brands to life® team enable you to humanise your brand experience in the right way that will enable your business to scale with consistency and meaning in the market.”

Jason Wyatt | CEO Bike Exchange