CHALLENGE

Having established themselves as a successful, online marketplace for everything bike related, Bike Exchange were ready to take the brand to the next level, starting with a brand strategy refresh and new brand identity.

THINKING

In a category very much concerned with looks as well as performance, Bike Exchange needed to solidify strategy to express authentic visual cred to appeal to all markets. The new look streamlined ‘b’ was designed to encapsulate the three main rider disciplines represented by a straight line for Road bikes, a jump for BMX and a steep decline for Mountain bikes. ‘Everything Bike’ in one mark

Brand Strategy + Brand Positioning + Brand Mark + Brand Story & Voice + Visual Language + Digital Design + Advertising