Sirena is far and away the tastiest (and best looking) tuna brand on the market. Since 1956 when it was first introduced to Australia, it’s been a brand people love. ‘I love my Sirena’ became the platform to celebrate this loyal love of delicious Italian style tuna. Through sticking to its roots, while embracing product innovation, its remains a relevant and desirable brand.
Brand Positioning + Advertising + Packaging + Digital + Design