Sirena La Vita Packaging Design by Brands to life


Since 1956 when it was first introduced to Australia, it’s been a brand people love. Sirena were looking for a way to reengage with its very loyal customer base and also remain relevant to the next generation of tuna lovers.

Sirena Branding - I Love My Sirena Positioning Statement
Sirena flavours animation
Sirena Branding - A Burst of Flavour
Sirena Packaging Design Close up


‘I love my Sirena’ became the platform to celebrate this loyal love of delicious Italian style tuna. Through sticking to its roots, while showcasing new flavours in a modern way and embracing product innovation, Sirena remains a relevant and desirable brand.

Brand Positioning + Advertising + Packaging + Digital + Design

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