Sirena La Vita Packaging Design by Brands to life
Sirena Branding - I Love My Sirena Positioning Statement
Sirena Branding - Video Thumbnail - Girl on Yellow Scooter


Sirena is far and away the tastiest (and best looking) tuna brand on the market. Since 1956 when it was first introduced to Australia, it’s been a brand people love. ‘I love my Sirena’ became the platform to celebrate this loyal love of delicious Italian style tuna. Through sticking to its roots, while embracing product innovation, its remains a relevant and desirable brand.

Brand Positioning + Advertising + Packaging + Digital + Design

Sirena flavours animation
Sirena Branding - A Burst of Flavour
Sirena Packaging Design Close up
Sirena Branded Tram with Outdoor Advertising Campaign

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