CHALLENGE

Our client was ready to create a luxury personal care brand, with products that use use high-grade botanicals, that don’t harm the environment or the people using them. Starting with a deodorant in 100% perishable packaging and no plastic.

THINKING

The name Papermoon talks to the sustainable aspects of paper as well as the rituals that surround the moon and our own daily self care routines. The positioning ‘It’s all good’ reflects the things that make you feel good, the goodness inside each package, the way it makes your body feel and the sustainable nature of the product. The brand identity will feature a new illustrative style with each new release. The colour palette and visual treatment have been designed to elevate each specific scent.

IMPACT

2024 AGDA Awards Merit Winner for Packaging
20% Business growth per month
Winner ‘Best New Deodorant’ 2024 Clean & Conscious Awards
‘Packaging Design Award’ AGDA 2024
Releases Body Oils & Body Butters range
Over 130 stockists Nationally
Exporting to Taiwan, USA and NZ
10,000 units sold out in 6 months

Brand Strategy + Brand Name + Brand Positioning + Brand Story + Visual Identity + Packaging + Website + Social Media