If you haven’t experienced Moose Shopkins, Trash Packs, Blingles, Uglies or Zelfs – you either don’t have kids under 10 or you’ve lost your own inner child. Australian owned Moose exports toys to over 85 countries. They imagine, create and manufacture; they’re an incredible success story. Moose wanted to grow up….without growing up. They wanted to exude strong, minimal, professional branding while keeping it ridiculously fun. Moose recognised that while they create toy brands everyday to re-brand your own brand can, it’s pretty hard to be objective. So they asked us to run the Brand Strategy process and Re-fresh the Moose brand for them. Everything has been ‘moosified’, including their amazing office space, signage, packaging, etc.
Brand Strategy + Brand Positioning + Brand Mark + Brand Story & Voice + Visual Identity