Noodle Box Animation - Speaker built in packaging brand asset
Noodle Box Keep it Fresh hand Typography
Noodle Box Taste like happy Brand mark and positioning line gif

Noodle Box

Noodle Box was the first to introduce the iconic white, take-away noodle box (previously only seen in American movies) to Australians over 25 years ago. More recently they were keen to refresh their position and re-engage with the youth market again. Our positioning ‘Tastes Like Happy’ introduced the idea of feeling better, through eating better – this was brought to life through the ‘Tastes Like Happy’ campaign and the idea that Noodle Box was ‘music to your mouth’. A music platform that included a huge experiential campaign at The Big Day Out activated this idea through events, digital and social media.

Brand Strategy + Brand Positioning + Experiential Campaign + Website & Digital Design + Social Media Strategy & Implementation + Store Fitout + POS & Packaging Design


Noodle Box Amp Refresh - Try our Banging Fresh Flavours Gif
Noodle Box Website design by branding agency
Noodle Box Remastered for extra taste video thumb
Noodle Box BDO Festival Poster Design
Noodle Box Social Media Facebook Event Ad
Noodle Box BDO Animation - Box Seat VIP


As part of the ‘Taste like happy’ campaign we created a visual language and some illustrative splendour. Here’s a little taste of some of our favourites.

Noodle Box Poster design Animation
Noodle Box Take Away Packaging Design
Noodle Box Wall Illustration
Noodle Box Icons - Brand Marks

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