CHALLENGE

Noodle Box were the first to introduce the iconic take-away noodle box (previously only seen in American movies) to Australians over 25 years ago. They were keen to refresh their brand position and re-engage with the youth market again.

THINKING

We developed the positioning ‘Tastes Like Happy’ to introduce the idea of feeling better, through eating better – this was brought to life through a campaign ‘music to your mouth’. A music platform to engage with millennial’s that included a huge on and offline experiential campaign. Activated at music festivals and bought to life through digital and social media and in-store.

Brand Strategy + Brand Positioning + Visual Language + Experiential Campaigns + Website & Digital Design + Social Media Strategy & Implementation + Store Fitout + POS + Packaging Design

TASTES LIKE HAPPY

As part of the ‘Taste like happy’ campaign we created a visual language and some illustrative splendour. Here’s a little taste of some of our favourites.