Noodle Box was the first to introduce the iconic white, take-away noodle box (previously only seen in American movies) to Australians over 25 years ago. More recently they were keen to refresh their position and re-engage with the youth market again. Our positioning ‘Tastes Like Happy’ introduced the idea of feeling better, through eating better – this was brought to life through the ‘Tastes Like Happy’ campaign and the idea that Noodle Box was ‘music to your mouth’. A music platform that included a huge experiential campaign at The Big Day Out activated this idea through events, digital and social media.
Brand Strategy + Brand Positioning + Experiential Campaign + Website & Digital Design + Social Media Strategy & Implementation + Store Fitout + POS & Packaging Design
TASTES LIKE HAPPY
As part of the ‘Taste like happy’ campaign we created a visual language and some illustrative splendour. Here’s a little taste of some of our favourites.