Noodle Box Animation - Speaker built in packaging brand asset


Noodle Box were the first to introduce the iconic take-away noodle box (previously only seen in American movies) to Australians over 25 years ago. They were keen to refresh their brand position and re-engage with the youth market again.

Noodle Box Keep it Fresh hand Typography
Noodle Box Taste like happy Brand mark and positioning line gif
Noodle Box Website design by branding agency
Noodle Box Remastered for extra taste video thumb


We developed the positioning ‘Tastes Like Happy’ to introduce the idea of feeling better, through eating better – this was brought to life through a campaign ‘music to your mouth’. A music platform to engage with millennial’s that included a huge on and offline experiential campaign. Activated at music festivals and bought to life through digital and social media and in-store.


Brand Strategy + Brand Positioning + Visual Language + Experiential Campaigns + Website & Digital Design + Social Media Strategy & Implementation + Store Fitout + POS + Packaging Design

Noodle Box Festival Poster
Noodle Box Facebook Application


As part of the ‘Taste like happy’ campaign we created a visual language and some illustrative splendour. Here’s a little taste of some of our favourites.

Noodle Box Take Away Packaging Design
Noodle Box Wall Illustration
Noodle Box Icons - Brand Marks

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