ARTS CENTRE MELBOURNE
It’s a captivating energy that draws people together. That hushed moment as the lights fade. An electrifying performance, artist and audience as one. People sharing excited glances. Laughing together, crying together, creating memories to share with friends. In a re-positioning aimed at sharing these ‘together experiences’ with more than just the usual theatre going suspects, Arts Centre Melbourne asked us to work with them to create a new story for their brand and bring it to life.
Customer Insights Research + Brand Strategy + Brand Positioning + Brand Story + Brand Voice + Corporate Identity + Visual Language + Digital Design