CHALLENGE

Create a brand to express a re-imagining of the logistics and haulage industry in WA. This new brand was determined to shake up traditional models, develop JV’s to give businesses control over their transport requirements and find ways to positively improve the lives of employees, their families and the remote communities in which they operate.

THINKING

The Newhaul brand name was developed to inspire a new way forward for logistics. The ‘Forward Together’ positioning reinforces the company’s core beliefs of collaboration and community. The brand icon talks to the idea of the journey ahead as it takes shape of the Newhaul ‘N’. Confident colour blocks of bold cyan blue contrasts beautifully against the WA red earth, paired with a crisp white to elevate the positive aspects of the brand and help make it unmissable on the road.

IMPACT

Since their launch, Newhaul have secured two significant Joint Venture partners – Agrimin & Fenix and have created hundreds of new jobs. Newhaul is providing long term certainty for it’s customers, staff and key community stakeholders.

See the Newhaul website

Brand Strategy + Brand Naming + Brand Positioning + Brand Story + Visual Identity + Website Design + Digital Design + Vehicle Livery + Signage