Stone Outdoors - Brand Mark applied to Image
Stone Outdoors - Stone pavers
Arc by Stone Outdoors - brand mark


We began with brand strategy to help Classicstone understand that they were more than a business selling concrete pavers; they were a brand that helped people love their outdoor spaces. What they really do, is get people outside more.  From here on Classic Stone was renamed to Stone, with a clean new look to make the brand feel more modern, and the positioning ‘Live Outdoors’ was born.


Brand Strategy + Brand Positioning + Brand Naming + Brand Mark + Visual Identity + Website Design + Digital Design + Advertising + POS + Packaging + Livery + Sales Collateral + Reception Fit-Out


Stone Outdoors - Stone middle image
Stone Outdoors - business cards featuring new branding
Stone Outdoors - Stone Craft Image

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