A new brand name wan’t the real challenge. The challenge was to turn Classicstone (a business that sold concrete pavers) into a lifestyle brand. We began with brand strategy to help Classicstone understand that they were more than a business selling concrete pavers; they were a brand that helped people love their outdoor spaces. What they really do, is get people outside more. We dropped ‘Classic’ from Classicstone as it was dating the brand, and STONE with the positioning line ‘Live Outdoors’ was born. With a new Brand Mark and Visual Language, what we created was an aspirational, lifestyle brand set to engage with commercial, domestic and landscape architects, progressive builders, and renovators alike.
Brand Strategy + Brand Positioning + Brand Naming + Brand Mark ++ Visual Identity + Website & Digital Design + Advertising + POS + Livery + Sales Collateral