Stone Outdoors - Brand Mark applied to Image
Stone Outdoors - Stone pavers
Arc by Stone Outdoors - brand mark


A new brand name wan’t the challenge, it was to turn Classicstone (a business that sold concrete pavers) into a lifestyle brand. We began with brand strategy to help Classicstone understand that they were more than a business selling concrete pavers; they were a brand that helped people love their outdoor spaces. We agreed that what they really do, is get people outside more.



Stone Outdoors - Stone middle image
Stone Outdoors - business cards featuring new branding
Stone Outdoors - Stone Craft Image

how we engage

Brand Strategy + Brand Naming + Brand Mark + Brand Positioning + Visual Identity + Website + POS + Livery + Advertising

We dropped ‘Classic’ from Classicstone (it was dating the brand) to simply become STONE. Then created the positioning line ‘Live Outdoors’. Once we’d updated the Brand Mark and Visual Language, we had an aspirational brand set to engage with commercial, domestic and landscape architects, progressive builders, and renovators alike.

What happened next?
STONE have since become innovators in their category. They’ve extended their range into new concrete products, all aimed at helping people enjoy their outdoor space and getting people outside more. And idea with far more potential for brand engagement than just selling outdoor concrete pavers.

Ready to bring your brand to life? Let’s talk.

Created By