Refine the Classic Stone brand into Stone, give it a story and create a sub brand to showcase additional refined concrete pavers that speak to architects and designers.
We started by cutting to the core of what STONE really does, they are the makers of concrete pavers. We tell this story through a series of stills showing the makers themselves at work, masterfully producing their products, reinforced by the supporting line, ‘Made in Concrete’. An additional sub-brand ARC by STONE, was created to speak directly to the designers and architects, to further redefine what concrete could bring to architectural outdoor spaces. A visual language was developed to present the products in a crisp, clean and archival like way to contrast against the natural textures and grain and materials used.
We changed the way Classic Stone saw themselves and took themselves to market. They’ve moved from a manufacturer of concrete pavers to a business that created an architecturally desirable product. They have become an inspiring resource to both landscape designers as well as interior designers and architects.