CHALLENGE

The highly awarded Cobram Estate First Cold Press Extra Virgin Olive Oil is seen as one of the best olive oils in the world, but it was in need of a voice and image to live up to the quality of this best in show product.

THINKING

We started off by stripping things back to a refined take on black on black, designed for those who appreciate the finer things in life. The campaign presents itself with impeccable food styling and ultra premium ingredients, like the first pressed oil itself and the packaging design with black matte and fine black gloss detailing, paired with an archival like approach to the label.

Brand Strategy + Brand Positioning + Brand Story + Brand Advertising Campaigns + Website & Digital Design + Packaging Design + Label Design