CHALLENGE

Unite AusNet Commercial Energy Services, Geomatic Technologies, Select Solutions and Mondo Power under a single brand – Mondo. Our challenge was to refine the strategy and develop a visual language and tone of voice to successfully unite all businesses under the one brand.

THINKING

The name Mondo translates to mean ‘world’.
Inspired by this and the brand’s Simple Truth, ‘We improve the way things flow’, we started by imagining a world where everything connects with ease. Where ideas are energised, networks expanded, and new frontiers explored.

We translated this bold vision using a bright, circular world device connected by line work representing the easy flow of information and ideas.

We achieved a vibrant new look that complements Mondo’s forward-thinking attitude and reinforces the Brand Positioning – ‘Bright Future’.

IMPACT

Launched December 2018. Watch this space.

See the new Mondo website developed by digital agency Ignite Online.

Brand Strategy + Brand Positioning + Brand Story
Visual Language + Digital Design