National Tiles have transformed from a traditional bricks and mortar, discount tile business to a truly omnichannel brand. The product, prices, digital and in-store experience are aligned to give customers the looks they want for less. Take National Tiles to market to position it as an ‘enabler’ of style rather than a discounter of tiles.
‘Now You Can’ is an expression of National Tiles new position. It has been taken to market through a series of TVC spots and digital content. The campaign is presented by real members of the National Tiles team, signing off each spot with ‘Now You Can’. They’re offering customers a peek into the quality of the elevated National Tiles in-store experience and expressing a new mantra for the brand. A business transformed from a shouty discounter to one specialising in quality, design tiles and flooring at everyday low prices – allowing people to create the spaces they want, barriers removed.
Now You Can aired throughout August/September 2019.
Now You Can extends beyond the recent advertising. It represents a business transformed and a team dedicated to doing more than only selling tiles and flooring. They’re now saying yes more often and enabling customers to live in the spaces they dreamed about affording.