CHALLENGE

INPG is a multi-disciplinary property group, who decided to create a new business arm to support Specialist Disability Accommodation, designing and developing customised housing solutions in all categories for people with complex and high disability support needs. Due to this, they needed a completely stand alone brand to communicate it to people requiring those services separately to INPG as a parent brand.

THINKING

We set out to create a bright, smart and optimistic brand, one that felt like home, Inplace is a new brand that specialises in beautifully designed and considered disability accommodation. The identity was developed to include soft, fluid animations that are complimented with solid splashes of terracotta and fresh cream, underpinned with the warm and encouraging positioning of Building Wellbeing.

IMPACT

The branding and strategy has been so successful that now a second iteration of the website is now in progress. Watch this space.

Brand Strategy + Brand Positioning + Brand Story + Visual Identity + Website Design & Development + Digital Communications