Nimble, resourceful, adaptable and downright determined. It takes certain kinds of people to keep the world moving. People who think on their feet, demonstrate practical innovation with a can-do attitude. That’s Kinetic. In fact, we think they could almost be called the ‘MacGyver’s’ of their industry. Their people pull together and give it their all.
They briefed us to pull things together from a brand point of view. Kinetic was the result of four brands being streamlined into a single powerful new brand. The four businesses are now working smoothly under the one brand, with one strong voice.
Brand Strategy + Brand Architecture + Brand Positioning + Brand Story & Voice + Brand Mark + Visual Language + Internal Stakeholder Launch Campaign + Website + Digital Design + Video Content + Signage + Livery