Hobart Brewing Company - packaging featuring brand mark refresh
Hobart Brewing - New packaging design close up on pattern
Hobart Brewing Co - Visual Language

Hobart Brewing Co.

The team at Hobart Brewing Co. didn’t anchor themselves in Hobart by accident. They discovered what locals there have known for a very long time… Hobart has a history as a brewing town and is still one of the best places on earth to brew (and drink) good beer.

Hobart Brewing Co- close up of Pale Ale 24 Pack Packaging Design
Hobart Brewing Co. building signage
Hobart Brewing Co - We're for the locals gif


Brand Strategy + Brand Positioning + Brand Story + Brand Voice + Packaging

What happened next?

With a proliferation of craft beer brands and micro-breweries throughout Australia, Hobart Brewing Co. wanted to clarify their position in the market. A Brand Character workshop laid the foundation for their brand strategy, position and story. Now everyone at Hobart Brewing Co. from the brewer to the bar staff know how to talk about what their brand stands for… making beer that the locals want to drink. After all those ‘Hobartians’ are pretty discerning when it comes to a great beer (and the rest of the people will follow). We’ve completed the labels and packaging for the very first Hobart Brewing Co. beer to be bottled – XTRA TASMANIAN PALE ALE.

Ready to bring your brand to life? Let’s talk

Hobart Brewing Co Pale Ale 24 Pack Packaging Design
Hobart Brewing - Advertising

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