CHALLENGE
Herbitual is a skincare brand founded in Los Angeles. Their products provide relief, nourishment and peace to anyone suffering from dry, sensitive or eczema prone skin. With positive results from product testing, Herbitual was ready to be positioned in the market, along with the a refresh on brand identity, messaging and all digital touch points.
THINKING
A brand positioning and visual identity system developed to elevate Herbitual’s purpose, brand feel and messaging. ‘For your best skin’ speaks to the Hebitual customer living in their best skin as well as a product remedy call out. The idea of ancient medicine and modern science was further enhanced with typography inspired by laboratory vessels and labels. Bold, block colours of rich teal, white and muted creams contrast against the warm, natural, muted tones of the lifestyle photography, where skin is the hero.
