When SEEK was just a name and a visionary idea, we were engaged to create their brand from scratch and very quickly show Australian employees and employers what an online employment marketplace was. The brief was clear, they wanted a brand packed a punch from day one and stood out for all the right reasons.
The SEEK brand mark and the iconic hot pink and strong visual language was introduced to say out loud and confidently, we’re not like the rest! Representing the SEEK brand as a true reflection of their values: Fun, Confident and Brave.
In the 15 years since its launch, SEEK’s commitment to articulating its brand strategy through Office Fit-outs, Advertising, loads of outdoor, DM, Events, Animated Training Movies, Invitations, Presentations, Video Games, B2C and B2B communications and Digital everything sees them still able to differentiate in today’s much more competitive marketplace. Comms teams have come and gone, but distinct hot pink and SEEKs’ irreverent tone lives on in a brand that is now a household name.
Brand Strategy + Brand Architecture + Brand Mark + Visual Language + Consumer Advertising + Trade Communications + Digital Design