ESN Nanotech is a MedTech using ground-breaking technology to develop a hand held device to predict the risk of heart disease. The technology is complicated but the product will be very simple to use. We undertook our brand naming workshop and created options for a brand name that lent less on ‘tech’ and more on approachable and memorable. A parred back ESN was added to the Brand Mark to address trademarking clearance and to act as a link to the mother brand. The Brand Name is Cleer.
See the full CLEER brand identity