SPRIING
A ballerina turned podiatrist had a vision to invigorate the orthotics category. Develop a product to provide support, but also fit into a wider range of shoes – so people could feel happier on their feet. Our strategy was to create a brand to break with convention; to inject some fun, bounce and vibrancy into the typically dry, medical orthotics category – beginning with the brand name… Say hello to Spriing.
