Originally The ExchangeGroup, now Marketplacer – they are a Melbourne based technology company. They are a platform that makes it easier for businesses to create successful online marketplaces. The Exchange Group set up several of its own brands including BikeExchange, RenoExchange, FurnitureExchange… but the name was limiting as each of the brands had their own very different target audiences and brand tone of voice. A review of Brand Architecture led to a re-brand to Marketplacer. With Marketplacer now taking their software platform to an international audience… you’re likely to see many more brands powered by Marketplacer.
Brand Strategy + Brand Positioning + Brand Name + Brand Mark + Visual Identity