Marketplacer

We renamed ExchangeGroup to become Marketplacer before they went to market and initially raised over 20 million in fund acquisitions to accelerate international growth. The Australian based technology company had created a PaaS for businesses to create their own successful online marketplaces. They needed a bigger and stickier brand name to attract the VC’s and international customers. In 2019, they’ve attracted a similar round of funding to scale even further from their current portfolio that has connected 11,000 businesses and now has over 50-million annual users and customers including some of the biggest brands in retail today.

Brand Strategy + Brand Naming + Brand Identity