Averee is a world first online destination raising retail standards for people living with disabilities and the effects of ageing. They curate the best products from around the world – from the essentials to the life-changing, with a filter of style as well as function. We were asked to create a brand to challenge the typical approach to retailing assisted living products and services.
To bring to life Averee’s simple truth ‘Raising peoples self-esteem’ we set out to develop a different kind of brand, one that empowers people of all abilities. The positioning ‘For the best you’ was developed to focus less on the disability and more on the idea of living the best life possible. From the refined custom serif logotype, incorporating an elevated ‘A’ icon, to empowered portraits that featuring people of all abilities, to the positive brand palette of vibrant, dusty hues, all come together to help to visually articulate this uplifting brand.