CHALLENGE

We created the 4Ddoors brand back in 2012 to tell the story of a new kind of garage door company. A high-end product developed in Germany featuring technology and aesthetics to challenge the limitations of traditional garage doors in Australia. 10 years on, the market is demanding next level refinement and with 4D doors featuring on the 2021 season of The BLOCK, they were keen to introduce its innovations to a much broader audience.

THINKING

To showcase the style, technology and premium nature of this innovative product, Brands to life® developed an alluring campaign for those who appreciate the finer things in life, titled ‘Garage Doors Redefined’. Produced with a deep, cinematic mood, featuring a TV spot and digital and social activations that show a very different side to garage doors.

IMPACT

Launched this August in advance of Australia’s 2021 season of The BLOCK, we are looking forward to seeing the results.

See the 4D doors Website

Brand Strategy + Brand Name + Brand Positioning + Brand Story & TOV + Brand Visual Identity + Website Design + Digital Design + Advertising

From the initial conception of the 4D brand name, right through to the realisation of our brand identity, digital touch points and TVC production, the team at Brands to life® have managed to drop my jaw at each point.

Alex Morely | 4Ddoors Group General Manager