Stop Motion TVC for BikeExchange

If you’re going to interrupt the Tour de France coverage with a TVC, make it fun, relevant and watchable.
We worked with BikeExchange to position them as the on-line marketplace for ‘Everything Bike’ and then brought it to life in this brand awareness TVC and Pre-Roll. Take a look at the ad and feel sorry for our bike riding talent. Let’s just say it was a great result…. but a loooong shoot.