30th Jun 2016| by Brands to life

Moose’s CEO voted World Entrepreneur of the Year.

Moose Blog Image

Amazing achievement Manny Stul, executive chairman of Moose Enterprises.

Manny had been awarded Ernst & Young’s World Entrepreneur of the Year 2016, the first Australian to ever pick up the prestigious accolade. We were introduced to Manny when Brands to life™ led a Brand Strategy review for Moose in 2015 that resulted in a Refresh for the brand shortly after.

Moose (reported the Financial Review), of which Manny shares ownership and leadership with wife Jacqui Tobias and stepson Paul Solomon, has taken on and beaten big toy companies such as Mattel and Lego in the US, achieving huge sales for the Shopkins line of girls’ toys. Go the under dog (… or should that be the ‘under moose?).

“We are a company that succeeds by focusing on innovation with integrity and a clear purpose to make children happy,” Mr Stul said after winning the award. “This has allowed us to grow exponentially, while overcoming huge challenges.” Grow indeed. Turnover at Moose is estimated to be more than $600 million annually.

Impressive Brand, Impressive man. Congratulations Manny.