30th Jun 2016| by

Moose’s CEO voted World Entrepreneur of the Year.

Moose Blog Image

Amazing achievement Manny Stul, executive chairman of Moose Enterprises.

Manny had been awarded Ernst & Young’s World Entrepreneur of the Year 2016, the first Australian to ever pick up the prestigious accolade. We were introduced to Manny when Brands to life™ led a Brand Strategy review for Moose in 2015 that resulted in a Refresh for the brand shortly after.

Moose (reported the Financial Review), of which Manny shares ownership and leadership with wife Jacqui Tobias and stepson Paul Solomon, has taken on and beaten big toy companies such as Mattel and Lego in the US, achieving huge sales for the Shopkins line of girls’ toys. Go the under dog (… or should that be the ‘under moose?).

“We are a company that succeeds by focusing on innovation with integrity and a clear purpose to make children happy,” Mr Stul said after winning the award. “This has allowed us to grow exponentially, while overcoming huge challenges.” Grow indeed. Turnover at Moose is estimated to be more than $600 million annually.

Impressive Brand, Impressive man. Congratulations Manny.



Anna Rogers
Anna is the Managing Director at Brands to life®, an award-winning branding agency that creates memorable and authentic brand experiences.  With over 25 years in the communications industry,Anna is focused on the emotional connection between brands and people. Launching or relaunching brands, making them relevant again, helping brands catch up to and surpass the competition or just breathing some new life into brands. Refining brand strategy to solve problems and drive growth for businesses is what gets Anna up each day. Usually way to early.