A fresh look at some of our brand refreshes
A Re-Brand Reboot.
On the eve of International Women’s Day we’ve been reflecting on the brand refresh we undertook for the International Women’s Development Agency (IWDA), a few years back. The original scope was to define Brand Strategy in advance of creating a new Visual Identity and Website but we were told to keep our hands off the existing Brand Mark. But it became very clear that with the newly defined strategy informing the refreshed visual language, the original IWDA Brand Mark (more Logo versus Brand Mark really) was now fighting with the rest of the brand essence. To complete the branding project we developed a new Brand Mark (pro bono) to support IWDA’s Brand Strategy and their Simple Truth – IWDA empower women to lead – and deserved a powerful new Brand Mark to reflect that purpose.
Here’s a look at some of the other Re-Brands and Brand Refreshes from Brands to life®.
Go See Australia
New owners of the online camping and caravaning travel marketplace, Go See Australia, had some big plans for overhauling this business. And it started with a full Re-brand and you don’t need to be a branding expert to see why. Fortunately now it’s refreshed, it actually makes you want to ‘Go See Australia’.
We worked through Brand Strategy with Moose to deliver clarity and refresh the brand. We then set about creating an iconic Brand Mark to replace the illustrated logo. Still playful but confident, worthy of representing a brand stepping up as a leader in toy manufacturing on the world stage.
Before selling a big part of the business to CarSales in 2014, Stratton wanted to smarten up their 90’s feeling brand. This Brand Mark refresh contemporised a late model look and preceded the 60 million dollar sale of 50.1% of the business.
A long name can mean a big footprint for a Brand Mark. Bike Exchange wanted to inject some edge and power into their brand and be easily identified when whipping past fast on the back of the Green Edge Cycling Team in the Tour de France.
The Redflex re-brand was designed to refresh the brand from inside out. Who wants to work for a shouty traffic camera business when you can work for a brand that keeps people moving.
Wittner is about Classic Style, they didn’t need the bells and whistles on their brand mark. With a new brand strategy focusing on confidence, the entire visual language was parred back beginning with their Brand Mark. The signature style needed to stay so the refresh was a simple one. Give it more confidence and reduce its footprint so the mark could be optimised online and in signage to be bigger and more easily read. Although, it really was amazing how many iterations of a signature it took to find the perfect one.
We wanted to humanise this brand and develop a mark that said a little more about the business SwiftHero was in, without going down the well-worn track of a superhero styled visual language. Who doesn’t want a tradie running to you to fix what needs fixing… fast.
And the freshest refresh from Brands to life® currently being rolled out… energy distributor, United Energy. A very utility appearing organisation is feeling far more human and we’re looking forward to rolling out the full brand identity over the coming months.
Could your brand could do with a bit more life? A full re-brand and re-positioning or a some refreshing to make it more relevant to today’s customers? We’re recognised as a top branding agency on Design Rush, we define branding strategy and breathe new life into brands – B2B or B2C, across any category… and we love a good before and after brand story.