04th Feb 2015| by

A new brand and launch campaign for Wittner

Wittner Brand Repositioning - launch advertising campaign blog image

We seem to have been evolving the branding for quite a few well known family owned Australian businesses of late. It’s really exciting to breathe new life into brands that you’ve grown up with and that was the challenge.

The brief was a  brand refresh for the iconic woman’s shoe brand Wittner. The brand campaign was developed from the insight around ‘the feeling you get when you put on that perfect shoe’ and features Australian actress Emma Booth. Confident, clean, structured, black and white imagery with strong typography, all come together to deliver the empowering statement WALK TALL. More on the launch in this article by Campaign Brief.