House of Home
House of Home was the melding of RenoExchange.com and FurnitureExchange.com to become a unique marketplace for everything you could need for improving your home. Our planning revealed the existing names were too utilitarian for their audience of like-minded people looking to improve their homes. With a .com purchase a necessity, we developed the new brand name House of Home, to give it more polish, confidence and desirability… created the Positioning Line followed by the Brand Mark.
House of Home. There’s no place like it.
Brand Strategy + Brand Positioning + Brand Name + Brand Mark