Ezispeak were keen to disrupt the global language services market by providing a refreshing alternative to traditional language services to clients operating across Australia, New Zealand, Asia and the United States. Our challenge was to unearth a fresh new strategy to help position them as leaders in their category and create an equally refreshing brand identity and digital experience.
A bold, iridescent orange gradient paired with minimal, clean typography and a friendly illustrative style make up the core assets of the new Ezispeak visual language. The ‘Now you’re talking’ positioning expresses the fact that speaking a different language shouldn’t stop us communicating with each other. Thanks to Ezispeak, no matter the language, now everyone has a voice.
Ezispeak successfully launched the new brand in July across multiple Brand Touchpoints creating an exciting visual presence across both digital and print based platforms.
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Brand Strategy + Brand Positioning + Brand Story + Brand Identity + Website Design + Digital Design