CHALLENGE

Ezispeak were keen to disrupt the global language services market by providing a refreshing alternative to traditional language services to clients operating across Australia, New Zealand, Asia and the United States. Our challenge was to unearth a fresh new strategy to help position them as leaders in their category and create an equally refreshing brand identity and digital experience.

THINKING

A bold, iridescent orange gradient paired with minimal, clean typography and a friendly illustrative style make up the core assets of the new Ezispeak visual language. The ‘Now you’re talking’ positioning expresses the fact that speaking a different language shouldn’t stop us communicating with each other. Thanks to Ezispeak, no matter the language, now everyone has a voice.

IMPACT

Ezispeak successfully launched the new brand in July across multiple Brand Touchpoints creating an exciting visual presence across both digital and print based platforms. 

Brand Strategy + Brand Positioning + Brand Story + Brand Identity + Website Design + Digital Design

Brands to life® took the time to understand who our ideal customer is, then crafted our positioning and story and a new vibrant visual identity, which truly reflects who we are and what we do. We have received enormous positive feedback from clients and our stakeholders alike.

Rebecca Haynes | CEO Ezispeak