The Challenge

Est are the digital ‘little black book’ of inspiration for design enthusiasts.
They needed a brand refresh and new positioning to tell their story in a more authentic and relevant way. In short, Est wanted their own home to be as inspiring as the spaces, products and designs they share.

 

The Thinking

The careful consideration of using space efficiently and gracefully runs across all the work on Est. We translated this thinking to the overall design of the website. Each piece of beautifully curated design is given generous space around it, complimenting the sophisticated aesthetic and giving clarity to the content. With the subtle use of transitions, the work drifts into view as you scroll down the website, drawing in the users’ attention and the neutral colour palette ensures that the site design always compliments and never overshadows the featured work.

The Results

The Est brand truth is now clearly articulated to their target audiences through the sophisticated look, feel and tone of the website. The work talks to architects and designers, but is definitely still accessible to the aspiring home renovator. It’s working more effectively than ever before, with a significant increase in customer engagement, a 90% increase in product leads and full financial year revenue targets being met in the first quarter post rebrand.

See the new est website

Brand Strategy + Brand Positioning + Visual Language + Digital Design

 

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