A DESIGN INFLUENCER GETS A MAKEOVER
Customers obsessed with design, demand a beautifully designed customer experience.
We’ve been working with the team at Est to consolidate their brand strategy and breathe some new life into the brand, starting with a new positioning, a complete redesign of their website and an overhaul of the customer experience.
We looked for new ways for Est to engage with their design obsessed devotees… and we’ve became obsessed devotees ourselves.
Originally launched in 2011 and inspired by first-hand industry experience and a passion for sharing the world’s most beautiful homes, products and design resources, Est was conceived as a digital ‘little black book’ for design enthusiasts across the world. It’s now grown from Australia’s first digital design publication to a highly-engaged global community.
The Est team of curators are fastidious about thoughtful design and great craftsmanship (as we are here at Brands to life®) so the whole team were tunnel visioned with regards to strategy being delivered through a smooth, simple and refined customer journey on the new est website (link to est website). The new site architecture and design are already inspiring Est’s existing and new audiences to engage more often and for longer periods on the site. And the improvement in customer journeys through to product enquiry are already exceeding expectations.
Take a look at our work page for some of the impressive results and for more of our thinking behind the Est brand identity.