Our challenge was to define the brand, develop a new name (.com url a must) and then develop a positioning line for the brand. We used our unique Brand Strategy planning process to humanise and define the (at that stage) yet to be named brand. On the basis of the strategy the name ‘Outdoria’ was created, we positioned it as ‘A world of outdoors’, developed the Brand Mark and complemented it with it’s own visual identity. The foundation has been set, the brand has now hit the road (with a caravan in tow).
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